Updated:
May 2025

Your brand, ready for the world.

Build stunning brand guidelines with FlowGuide — the Webflow template that puts your brand identity at your fingertips. Create and customize with unmatched flexibility.

Introduction

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Title goes here

This text serves as an example of how to present your brand’s visual and verbal elements consistently across all platforms. Replace this content with your actual brand details, including logo usage, color palette, typography, imagery guidelines, and tone of voice. Your brand’s primary colors should be clearly defined, ensuring a cohesive look across print and digital materials. Similarly, typography choices should be consistent, using approved fonts for headings, body text, and accents.

When adding imagery, use high-quality visuals that align with your brand’s personality while avoiding low-resolution or off-brand stock photos. Your tone of voice should reflect your brand’s character—whether it’s friendly, professional, or bold—so that all communication remains on-brand. Finally, always follow best practices for branding, ensuring logos, colors, and messaging remain consistent. Replace this text before publishing to ensure it accurately represents your brand.

Your brand identity is more than just a logo—it’s the combination of colors, typography, imagery, and tone that makes your brand unique. This placeholder text demonstrates how to organize your brand guidelines in a structured and visually appealing way. Replace this text with real content that defines your brand’s look and feel. Ensure consistency across all platforms by following clear logo usage rules, color guidelines, and typography standards. A strong brand identity helps build recognition and trust with your audience.

Symbol
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A flexible solution with seamless integration into Webflow as a platform — delivering intuitive brand management and the power of customization.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Lockup
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Lockup
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
White shirt
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This placeholder text serves as an example of how to structure your brand guidelines.
black shirt
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This placeholder text serves as an example of how to structure your brand guidelines.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Empower your team to create with clarity and confidence, delivering a brand experience that’s consistent across every touchpoint.

Typography

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

SF Pro
The quick fox goes with the flow.
SF Pro
/
Regular
A short text to describe where this is used
AaBb0123
SF Pro
/
Medium
A short text to describe where this is used
AaBb0123
SF Pro
/
Bold
A short text to describe where this is used
AaBb0123

Title goes here

This text serves as an example of how to present your brand’s visual and verbal elements consistently across all platforms. Replace this content with your actual brand details, including logo usage, color palette, typography, imagery guidelines, and tone of voice. Your brand’s primary colors should be clearly defined, ensuring a cohesive look across print and digital materials. Similarly, typography choices should be consistent, using approved fonts for headings, body text, and accents.

When adding imagery, use high-quality visuals that align with your brand’s personality while avoiding low-resolution or off-brand stock photos. Your tone of voice should reflect your brand’s character—whether it’s friendly, professional, or bold—so that all communication remains on-brand. Finally, always follow best practices for branding, ensuring logos, colors, and messaging remain consistent. Replace this text before publishing to ensure it accurately represents your brand.

Your brand identity is more than just a logo—it’s the combination of colors, typography, imagery, and tone that makes your brand unique. This placeholder text demonstrates how to organize your brand guidelines in a structured and visually appealing way. Replace this text with real content that defines your brand’s look and feel. Ensure consistency across all platforms by following clear logo usage rules, color guidelines, and typography standards. A strong brand identity helps build recognition and trust with your audience.

Colors

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Flowguide yellow
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Flowguide Black
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Flowguide Gray 400
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Copied
Flowguide Gray 300
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Copied
Flowguide Gray 200
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Copied
Flowguide Gray 100
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Copied

Illustrations

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Astro
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Waiting
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Reflecting
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Plants
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Title goes here

This text serves as an example of how to present your brand’s visual and verbal elements consistently across all platforms. Replace this content with your actual brand details, including logo usage, color palette, typography, imagery guidelines, and tone of voice. Your brand’s primary colors should be clearly defined, ensuring a cohesive look across print and digital materials. Similarly, typography choices should be consistent, using approved fonts for headings, body text, and accents.

Your brand identity is more than just a logo—it’s the combination of colors, typography, imagery, and tone that makes your brand unique. This placeholder text demonstrates how to organize your brand guidelines in a structured and visually appealing way. Replace this text with real content that defines your brand’s look and feel. Ensure consistency across all platforms by following clear logo usage rules, color guidelines, and typography standards. A strong brand identity helps build recognition and trust with your audience.

Don’t do anything we wouldn’t do, unless it looks outrageously cool and somehow still on-brand.

Rules

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Landingpage Mockup
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Title goes here

This text serves as an example of how to present your brand’s visual and verbal elements consistently across all platforms. Replace this content with your actual brand details, including logo usage, color palette, typography, imagery guidelines, and tone of voice. Your brand’s primary colors should be clearly defined, ensuring a cohesive look across print and digital materials. Similarly, typography choices should be consistent, using approved fonts for headings, body text, and accents.

When adding imagery, use high-quality visuals that align with your brand’s personality while avoiding low-resolution or off-brand stock photos. Your tone of voice should reflect your brand’s character—whether it’s friendly, professional, or bold—so that all communication remains on-brand. Finally, always follow best practices for branding, ensuring logos, colors, and messaging remain consistent. Replace this text before publishing to ensure it accurately represents your brand.

Your brand identity is more than just a logo—it’s the combination of colors, typography, imagery, and tone that makes your brand unique. This placeholder text demonstrates how to organize your brand guidelines in a structured and visually appealing way. Replace this text with real content that defines your brand’s look and feel. Ensure consistency across all platforms by following clear logo usage rules, color guidelines, and typography standards. A strong brand identity helps build recognition and trust with your audience.

Various Applications

Signage
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Digital mockup
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Inner Caption
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Assets

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Business cards
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.